Partager l'article ! How to Pitch Yourself, your Idea, your Project or your Startup: A) How to cold-email me (or anyone else) Hereafter ...
A) How to cold-email me (or anyone else)
Hereafter, I copied and pasted the excellent post of Thomas Korte, founder of the startup accelerator AngelPad (San Francisco, USA), about "How to cold email someone" (consultant, client, investor ...).
In the case you cold-email someone, if he/she replies (even if he/she is not interested to go further with you), do not forget to thank him/her for his/her time and answer!
Being on Angellist @venturehacks.com, roughly tripled the amount of “pitch emails” that I usually get. It inspired me this post about how to contact me or anyone you don’t know and can’t get an introduction to.
Here is the “cold-email” (as in cold-call) format that I find most useful when being approached. I use this format myself if I can’t get an introduction. The example in italics is an imaginary email.
B) How to adress to someone you don't know
My advice to complete the above post:
When you look at the LinkedIn profile (or in any other profile) of a person you don't know and you would like to contact, if the person indicates in his/her education to have a PhD, this means that you should start your email with :
Dear Doctor Last-Name or Dear Dr. Last-Name,
Indeed, PhD means that the person followed a doctorate program. If the person is occupying a teaching position at a University, and if the teaching position is Professor or Associate-Professor, you should start your email with:
Dear Professor Last-Name or Dear Prof. Last-Name,
If the teaching position is Assistant-Professor, the etiquette is to start with: Dear Dr. Last-name (if of course, he/she holds a PhD)
The Doctorate is the highest degree delivered by a University recognized by its country (or state or county). And every people, in every disciplines, having succeed a doctorate program should be called Doctor.
The PhD is the Doctorate degree commonly delivered in soft or hard sciences (soft sciences = human sciences + social sciences / hard sciences = formal sciences + natural sciences). Even if the PhD is not a job position, but a degree, the etiquette is to call a PhD holder: Doctor. In France, a journalist after an interview of an academic researcher in chemistry, mentioned the researcher name in the article with quotes "Doctor X" to indicate to readers that the researcher claims to be a "doctor" but in fact he is not or he is not a real doc (as physicians)! Of course, the researcher offended by the quotes, sued the journalist and Dr. Chemistry won, and got serious and published apologizes from the journal.
The etiquette explained above concerning starting your email with "Dear Dr. X," is also true for other kinds of Doctorate degrees:
- MD = Doctor in Medical Sciences (physicians hold a Medical Doctor degree)
- JD = Doctor in Juridical Sciences (some lawyers can hold a Juris Doctor degree)
- For a complete list of Doctorate degrees : http://en.wikipedia.org/wiki/Doctorate
The Doctorate degree in some healthcare fields is both a University degree and a professional title/job position. The best-known is in the medecine where MD = Physician/Surgeon, but also your dentist having a DDM (Doctor in Dental Medicine), your pharmacyst holding a PharmD (Doctor of Pharmacy), or your veterinarian holding a VMD (Doctor of Veterinary Medicine).
C) How to introduce your project, startup or company in one sentence
Hereafter, another post from Adeo Ressi, Founder of the Founder Institute:
How to introduce your startup in one sentence
(it's like the corporate "mission statement" sentence that you find in the website of companies)
“My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.
This video on perfecting the opening to your pitch is by Adeo Ressi - Founder of the Founder Institute.
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D) How to pitch your project, startup or company to investors
This video by Dr. Sean Wise (Assistant Professor at Ryerson University, and VC expert) explains:
How to make a terrific Elevator Pitch
D') How to pitch your project, startup or company to investors
Hereafter, a video by David S. Rose, serial entrepreneur, serial angel investor and Chairman of the Business Angel club "New York Angels", founder-CEO of gust.com (THE web platform dedicated to connect entrepreneurs and angel investors) :
E) How to write your Elevator-Pitch and Executive Summary
Hereafter, I recommand to read the excellent advice from Garage Technology Ventures (VC firm of Guy Kawazaki, former Apple Marketer) about :
- Critical Factors for Obtaining Funding
- Writing a Compelling Executive Summary
- Perfecting Your Pitch
F) How to design and explain easily your Business Model to Investors or to anyone
(Business Model = value propositon, value creation-production-distribution, revenue model, strategic partners ...)